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If you’re the kind of girl who’s itching to lighten her hair color whenever there’s a hint of spring in the air, then hold off. In 2024, different shades of brunette hair seem to be all the rage this spring, based on Hailey Bieber, who debuted what the internet dubbed her “chocolate syrup” hair at this year’s Superbowl. As we all know by now, whatever Hailey Bieber does with her hair, nails, and makeup is the talk of the beauty world. So you can bet we’ll be seeing a lot of rich brunette hair colors circulating in the next few months.
However, Hailey Bieber’s brown locks aren’t the only things driving the trend shift to brunette hair this year. TikTok is also obsessed with the latte brunette trend, and the dark, even tones fit the internet’s current craze for old money hair. After the almost chaotic beauty trend cycle of 2023, we could see this trend toward brown locks alongside more low-key, low-maintenance beauty trends. If you have naturally brunette hair, congratulations – now is your time to shine. However, if you’ve been taking to the skies for as long as you can remember, now might be the time to opt for a darker brown color or sheen if you feel like experimenting.
Here we explain the brown hair trends prevalent in 2024 in detail and give you a few ideas on how you can implement these trends with different hair textures and lengths. Read on for brunette hair color ideas that are always timeless but currently on trend.
If you hear the words “chocolate syrup hair” and immediately feel confused (and frankly worried), have no fear. There’s no right or wrong way to be a brunette, but there are three major brown hair trends sweeping the internet right now: chocolate syrup hair, old money hair, and latte brunette. Hailey Bieber’s new hair (aka chocolate syrup hair), created by celebrity colorist Matt Rez, is all brown, with no highlights or ombre effects. She also added extensions to her signature bob, resulting in mid-shoulder length, dark brown hair. It’s the kind of look that fits in with the low-maintenance but luxe beauty trends we’ve been seeing lately.
In contrast, the old money hair look is less about the specific tone and color of the hair and more about high shine, natural textures and tones, and volume. Technically, blonde hair could also be old money hair – the point of this trend is to make your hair look like it’s never been colored for an effortless and understated look. This trend grew out of the massive obsession with “quiet luxury” and minimalist fashion that has invaded the beauty world, combining old-world glamor with a modern twist.
Finally, latte brunette hair colors are trendy for several reasons. Slightly lighter than the chocolate syrup and old money hair trends, this trend adds light highlights to the espresso brown to create a latte-like effect on the hair. The latest celebrity to bring this trend to the forefront is Rita Ora, who rocks a “hazelnut latte” bob thanks to celebrity hairstylist Dimitris Giannetos. However, latte shades have been at the top of our FYPs for the past few months, inspired by last summer’s latte makeup trend. Regardless of whether this trend is new to you, it’s safe to say that these three colors create the perfect storm of brunette hair colors that we’ll be obsessed with this spring and summer.
Chocolate syrup hair is a warm, dark brown as seen on Hailey Bieber. Of course, this shade looks a little different on everyone – but the point is that it’s a dark brown shade with few highlights that gives off a chocolatey feel. To get this color, ask your colorist for an even shade of brown – just make sure the color is warm and rich rather than cool and dark.
Old Money Brunette is slightly different from chocolate syrup hair in that it’s more about shine and volume than anything else. To achieve an old-fashioned brunette look, ask for a single color like blonde or brunette with minimal highlights. To maintain the look, you should prioritize the health of your hair. Taking advantage of your natural texture, using frequent deep conditioning treatments and hair oils can help you achieve the healthy, vibrant look you desire.
Want to add a little more depth to your brown hair? Then you’ve come to the right place at Latte Brunette. As seen here on Rita Ora, it is a highlighted dark brown color that closely resembles a café au lait. To achieve this look, ask your colorist for a dark brown shade with sparse caramel accents.
